Over the next two blog entries, we’re going to examine a few key areas that our radio strategists find are sometimes lacking in focus, practice and execution. What might be holding back your brand? Here are the first three areas: 1. Sameness Today, it is simply not enough to be the best in a particular product category; [...]
Next to the PPM, is there any bigger topic in radio right now than the debate over FM radio chips in cell phones? That discussion, in fact, could be making its way to the nation’s capital with the National Association of Broadcasters (NAB) indicating in recent days that they may ask Congress to require new mobile phones [...]
Last time we talked about new research demonstrating that terrestrial radio listening remains strong – in some cases at all-time highs – both in the United States and internationally. While radio use is still primarily heard over an AM/FM radio, there are Internet radio, mobile phones and downloadable applications will likely gain even more influence in how [...]
There are some very encouraging numbers showing how powerful radio's reach continues to be.
When TV first started, it took many cues (as well as brands and personalities) from radio. Today, as radio faces a pivotal time, we can take lessons from TV, particularly when it comes to dealing with the new realities of new audience measurement technology. Just as PPM is in the process of changing radio, the Local People [...]
The PPM environment requires a new way of thinking for programmers and everyone inside your station. We tell our clients that it’s imperative to bring your sales staff into your discussion about PPM changes. Now that we have established the supremacy of cume in the PPM world, it’s time for the sales staff to start talking to [...]
