In an earlier post, we looked at three things that can be ratings killers. This is true in any of the 25 countries where we’ve worked… PPM or diary. Here are two more: 4. Positioning in an area that’s irrelevant Every radio station in every town, city and country, wants to identify, corner and flourish within a [...]
As we talk about quite often, the radio stations that will thrive in future years will be the ones that think about themselves as more than just radio station brands. Consider making one of your New Year's resolutions to be stretching your brand into new areas, so consumer engagement with your brand occurs in other places beyond [...]
When thinking about your new positioning statement or the mechanic of your next big promotion, remember the words of legendary ad man David Ogilvy: Big Ideas are usually simple ones.
It was announced a few minutes ago that Ryan Seacrest will renew his deal with Clear Channel for another 3 years and $60 million. It is well-known that Ryan wears many hats - as a morning show host on KIIS/LA, host of American Top 40 and the syndicated "On Air with Ryan Seacrest". What is most exciting [...]
Congrats are in order for Movin' 92.5/Seattle. The past six months have been the best in its history - thanks a passion for playing only the big hits and when doing something, doing it very well. 'Attention to detail' is what the Movin' team lives by. VP/GM Marc Kaye and PD Maynard are totally focussed on brand [...]
Need an idea for listener engagement? Power 106 in LA is giving away tickets for its multi-act Cali Christmas show and it is not giving tickets away by taking caller x on the phones or asking listeners to register via text. The station's morning show, Big Boy's Neighborhood is inviting listeners to 'Make Big Boy Laugh'. Listeners [...]
