Be a Content Superhero: Missed Our Sold-Out Webinar Today? Sign Up For Thursday’s Encore

We're grateful for the huge turnout for today's first of 3 Content Superhero webinars. This is a joint project with our company and Tracy Johnson Media Group. The webinar channel reached capacity and attendees kept us another 30 minutes with great questions. If you missed it, we're doing an encore of Chapter 1 this Thursday at 1pm [...]

By |2019-08-14T18:47:18-05:00June 23, 2015|Research|

Using the Facebook Model to Build Your Media Empire

Facebook is poised to become the highest grossing media property in history, and doesn’t that make all of us hard working radio slugs feel great. For all of our hard work fighting and slugging it out for a share point, or a fraction of a share, Facebook has reinvented the game and continues to do so by [...]

By |2019-08-14T18:48:33-05:00July 10, 2012|Research|

Tonight’s Grammy Message from Dave Grohl

The Grammy Awards tonight are obviously focused on Whitney Houston and honoring her life. Adele with all of her new Grammy hardware is grabbing a lot of the spotlight, as well (how will she carry all of those trophies home?), but I hope broadcasters heard Dave Grohl when he accepted his award for best rock performance. The LA [...]

By |2016-04-09T18:28:16-05:00February 12, 2012|Research|

The Dead Are Using Research and Have Lessons for Building a Mega-Brand

Have you seen the AMC series the Walking Dead? If not, do yourself a favor and set your DVR immediately. The show is a—here comes the pun—monster hit. Literally. The WD is quickly growing in popularity as the show gets ready to launch into the second part of season 2 this week. As cliché as I find [...]

By |2019-10-16T19:24:04-05:00February 9, 2012|Research|

One Giant Leap for Getting BUZZ

[youtube http://www.youtube.com/watch?v=MQwLmGR6bPA] Lego Man has gone into Space! In early January, two Canadian students launched a Lego Man into space using a weather balloon and a small video camera. The Lego Man holds the Canadian flag all the way through the mission. It is captivating video! In 5 days since it was posted on YouTube, the video [...]

By |2019-08-14T18:48:34-05:00January 30, 2012|Research|

Make Your Newscast a “Trendscast”

Trend for Lady Gaga in the Last 12 Months Google Trends is mana from research heaven. It might be addictive fun for research types, but for radio, in the all-important daily ritual of remaining relevant and topical it is a great health check for content programming. Whether you do Newscasts, or content throughout the morning or day, finding what is [...]

By |2019-08-14T18:48:34-05:00January 17, 2012|Research|