The Grammy Awards tonight are obviously focused on Whitney Houston and honoring her life. Adele with all of her new Grammy hardware is grabbing a lot of the spotlight, as well (how will she carry all of those trophies home?), but I hope broadcasters heard Dave Grohl when he accepted his award for best rock performance.
The LA Times characterized his comments as a ‘sneer’ to electronic music. What Grohl was essentially saying is CONNECT with your audience…don’t hide behind technology. Nothing can replace human interaction. Here is the LA Times blog post mentioning it.
As you start your week and consider your battle against Ipods, Spotify, Pandora, and others, remember how your station engages with your listeners. Winning stations have what other technologies only dream of – an emotional link.
How are you pursuing your Listener Engagement Strategy this week?