Are Programmers In-Synch with Listeners When Rating Morning Content? We Reveal the Answer at CRS 2021

Programmers put tremendous amounts of effort into knowing what listeners want in terms of music, but when PDs rate morning show content, moment-by-moment, they are not always in-synch with listeners. That is one of the findings to be revealed next week in the “Dial and Error” session at CRS 2021. Strategic Solutions Research has tested actual content [...]

By |2021-02-11T10:41:04-05:00February 11, 2021|Content Testing, Research|
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The Lessons Radio and TV Can Learn From “Hamilton”

One of the big entertainment stories of the year is Disney’s massive $75 million purchase of worldwide rights to the video version of the stage musical “Hamilton.” The show was released onto Disney Plus this month. Can broadcasters in other mediums learn lessons from Lin-Manuel Miranda’s work? Absolutely! Disney paid a record amount for a single film [...]

By |2020-07-23T06:07:16-05:00July 23, 2020|Brand Strategy, Content Testing|
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