The Lessons Radio and TV Can Learn From “Hamilton”

One of the big entertainment stories of the year is Disney’s massive $75 million purchase of worldwide rights to the video version of the stage musical “Hamilton.” The show was released onto Disney Plus this month. Can broadcasters in other mediums learn lessons from Lin-Manuel Miranda’s work? Absolutely! Disney paid a record amount for a single film [...]

By |2020-07-23T06:07:16-05:00July 23, 2020|Brand Strategy, Content Testing|

What Lessons Should Radio Be Learning From the Pandemic That Can Benefit It in the Long Term?

To say the year has been challenging is an understatement.  The economic hole we are digging out of is large, but there are lessons to be learned and actions to take that will make your brand stronger coming out of this. In-Car radio listening is bouncing back now that people are back in their cars but usage [...]

What “Chapter 2” of the Coronavirus Playbook Should Include

In most places, we’re now seeing the economies starting to open back up. However, in these past two months of stay-at-home restrictions, consumers’ daily routines have been completely disrupted in many markets, which causes risks and opportunities for radio. We are now entering the second chapter of the story and it is critical for radio stations to [...]

By |2020-05-26T22:17:38-05:00May 26, 2020|Blog, Brand Strategy, Research|