When broadcasters and podcasters think about growing audience , the first thought typically is attracting new followers and fans. While that does make sense, there is a path to growth that when implemented will even help your marketing be more effective. In The Podcast Study, which we conducted in partnership with Point-To-Point Marketing, we find a multiple [...]
There are anywhere between 3.5 and 4 million active podcasts currently indexed and 30,000 are being launched…daily! In this type of environment, how can YOU really be heard? Before you start to think about growing your podcast audience, how can you create more connection with your existing followers? We’re elated to announce The Podcast Study: Growth, done [...]
Strategic Solutions Research announced the launch of its enhanced music-testing system, the S.M.A.R.T. Music Test™, which is available via cash or barter.The SMART Music Test, an acronym for Strategic Music and Review Test, is a music testing process that makes sure the music test is in-line with the station’s strategy. “This music test links the music [...]
In most places, we’re now seeing the economies starting to open back up. However, in these past two months of stay-at-home restrictions, consumers’ daily routines have been completely disrupted in many markets, which causes risks and opportunities for radio. We are now entering the second chapter of the story and it is critical for radio stations to [...]
Consumers’ media consumption has changed. Listeners are distracted and scatter to many media outlets. We want to give air talent tools on how they can adapt and thrive in this new world, based upon decades of content research. Welcome to Chapter Three of a five-part series called Content Superhero™. We introduced the Content Superhero™ series a couple [...]
Consumers’ media consumption has changed and we want to give you tools on how you can adapt and thrive in this new world. Welcome to Chapter Two of a five-part series called Content Superhero. We introduced the Content Superhero series a couple of years ago in conjunction with Tracy Johnson Media Group. The team here at Strategic [...]
