There is so much chatter in the radio business about content being 'king' and the importance of generating content, but it is important to know what IS good content and what motivates listeners to tune-in? We went back and studied hundreds of content research projects, evaluated thousands of pieces of content voted on by tens of thousands [...]
We're grateful for the huge turnout for today's first of 3 Content Superhero webinars. This is a joint project with our company and Tracy Johnson Media Group. The webinar channel reached capacity and attendees kept us another 30 minutes with great questions. If you missed it, we're doing an encore of Chapter 1 this Thursday at 1pm [...]
The format that has the buzz right now is the one playing throwback rhythmic songs – whether you call it Classic Hip Hop, Rhythmic Hot AC, or Throwbacks. It is a product category that many broadcasters are studying as a potential opportunity or threat. The question is if this is a format with ‘legs’ or a blip [...]
Facebook is poised to become the highest grossing media property in history, and doesn’t that make all of us hard working radio slugs feel great. For all of our hard work fighting and slugging it out for a share point, or a fraction of a share, Facebook has reinvented the game and continues to do so by [...]
The Grammy Awards tonight are obviously focused on Whitney Houston and honoring her life. Adele with all of her new Grammy hardware is grabbing a lot of the spotlight, as well (how will she carry all of those trophies home?), but I hope broadcasters heard Dave Grohl when he accepted his award for best rock performance. The LA [...]
Have you seen the AMC series the Walking Dead? If not, do yourself a favor and set your DVR immediately. The show is a—here comes the pun—monster hit. Literally. The WD is quickly growing in popularity as the show gets ready to launch into the second part of season 2 this week. As cliché as I find [...]
