I was saddened to learn of the death of marketing guru Jack Trout this week. Trout rewrote the rules on marketing with the books “Positioning: The Battle for Your Mind” and “The 22 Immutable Laws of Marketing.” Although those books were published in the 80s and 90s, most of the lessons within remain true to this day. [...]
We are elated at the radio industry buzz that has been created by our “What Women Want” study that we’ve conducted in conjunction with Alan Burns & Associates. Perhaps part of the reason for the buzz is that many of our findings validate what a lot of broadcasters have felt in their gut – that listeners still [...]
Contrary to anecdotal reports, Millennials don’t hate radio – in fact, they love it. Tomorrow, we are releasing the results of a nationwide survey called “What Women Want,” done in partnership with Alan Burns and Associates. One of the points of focus of our research is to look at how Millennials use various audio media and what [...]
The New Groundbreaking Findings to be Revealed in Thursday’s Webinar Half of all women now say that they can foresee a day when they don’t need to listen to music on the radio. That’s one of the statistics that will be discussed this Thursday as we release in conjunction with Alan Burns and Associates the first set [...]
Alan Burns and Associates, in partnership with Strategic Solutions Research, will begin releasing results of a new national study of women’s media consumption next week. The study, the latest in a series began by Burns in 2010, will profile women’s attitudes toward and usage of radio, online streamers, music and other media.“Nielsen data shows some important changes [...]
There has been some chatter in the industry that the Throwback Rhythm format is “dead” and was a flash in the pan, but we would like to respectfully disagree. We have found it IS a viable format option in the right conditions and with the right execution. This Rhythmic Gold format hasn’t really consolidated under one name [...]
