Consumers’ media consumption has changed and we want to give you tools on how you can adapt and thrive in this new world. Welcome to Chapter Two of a five-part series called Content Superhero. We introduced the Content Superhero series a couple of years ago in conjunction with Tracy Johnson Media Group. The team here at Strategic [...]
For nearly a quarter-century, I’ve been measuring listener behavior to content, moment-by-moment. At the beginning, we would give each listener a hand-held remote dial in an auditorium environment. We still do that today, but we also have moved a lot of our content testing online. In both methodologies, we capture a consumer’s reaction to audio and video [...]
The New England Patriots are the team that are beloved in their home market and hated pretty much everywhere else. That’s what winning sometimes does. However, even the Patriot haters need to admit that there is something special about a sports franchise that has won six Super Bowls in the past 18 years. Their amazing run under [...]
The rumor of my death has been greatly exaggerated was a quote from Mark Twain and the sentiment has been used by radio industry insiders to squelch the thought of radio’s demise. While nobody is challenging that audio space is fragmenting due to new technology, we’ve seen in our own research and even in Nielsen ratings that [...]
Jubal Flagg of the “Brooke and Jubal Morning Show” at KQMV/Seattle and syndicated across the country is, in my opinion, one of the funniest personalities on the planet. The show leads the market in just about every demo, with women and men. His success is due to more than being "funny." There is a different side to [...]
One of the key ways to build a successful brand with women is to connect with them in emotional ways and show an understanding for them, and if you do those things, they will reward you with more usage. We find in our What Women Want Study™ done in partnership with Alan Burns & Associates that women [...]
