The Research Is In – Radio Is Still A Force
There are some very encouraging numbers showing how powerful radio's reach continues to be.
PPM Lessons to Learn from TV
When TV first started, it took many cues (as well as brands and personalities) from radio. Today, as radio faces a pivotal time, we can take lessons from TV, particularly when it comes to dealing with the new realities of new audience measurement technology. Just as PPM is in the process of changing radio, the Local People [...]
Time for Your Sales Staff to Bring Cume to the Marketplace
The PPM environment requires a new way of thinking for programmers and everyone inside your station. We tell our clients that it’s imperative to bring your sales staff into your discussion about PPM changes. Now that we have established the supremacy of cume in the PPM world, it’s time for the sales staff to start talking to [...]
How Your Radio Station Can Prepare for PPM Format Changes
A format change for a low rated station has been almost a cliché during the modern history of radio broadcasting. When I was with AM/FM radio group, we had a list of “red flag” stations that either needed to be “fixed” or flipped to a format that would generate higher ratings. Format flips seem to be more [...]
What the PPM Means for Your Morning Radio Show
We are seeing some new schools of thought with regard to big Morning Show success with the new PPM ratings methodology. Early PPM results show some of the big heritage morning shows earning a fraction of the ratings reported in diary. This phenomenon in mornings is similar to what we had written previously with some of the [...]
Are You Cultivating Brand Ambassadors or Brand Ambivalents?
Not all P1s are created the same. How can this be, you might ask. Isn’t a P1 a P1 a P1? The top of the heap, king of the hill? Not necessarily; in particular in the new PPM (Personal People Meter) world. At Strategic Radio Solutions, our brand assessment and development research shows that truly healthy radio [...]