When broadcasters and podcasters think about growing audience , the first thought typically is attracting new followers and fans. While that does make sense, there is a path to growth that when implemented will even help your marketing be more effective. In The Podcast Study, which we conducted in partnership with Point-To-Point Marketing, we find a multiple [...]
The podcast audience’s shelf space is more limited than you might think – does your podcast measure up? When Tim Bronsil and I were on the keynote stage at Podcast Movement nearly two weeks ago, I wanted the crowd to feel something specific: A positive sense of urgency when thinking about their podcast’s growth potential and [...]
There are anywhere between 3.5 and 4 million active podcasts currently indexed and 30,000 are being launched…daily! In this type of environment, how can YOU really be heard? Before you start to think about growing your podcast audience, how can you create more connection with your existing followers? We’re elated to announce The Podcast Study: Growth, done [...]
Programmers put tremendous amounts of effort into knowing what listeners want in terms of music, but when PDs rate morning show content, moment-by-moment, they are not always in-synch with listeners. That is one of the findings to be revealed next week in the “Dial and Error” session at CRS 2021. Strategic Solutions Research has tested actual content [...]
One of the big entertainment stories of the year is Disney’s massive $75 million purchase of worldwide rights to the video version of the stage musical “Hamilton.” The show was released onto Disney Plus this month. Can broadcasters in other mediums learn lessons from Lin-Manuel Miranda’s work? Absolutely! Disney paid a record amount for a single film [...]
To say the year has been challenging is an understatement. The economic hole we are digging out of is large, but there are lessons to be learned and actions to take that will make your brand stronger coming out of this. In-Car radio listening is bouncing back now that people are back in their cars but usage [...]