Programmers put tremendous amounts of effort into knowing what listeners want in terms of music, but when PDs rate morning show content, moment-by-moment, they are not always in-synch with listeners. That is one of the findings to be revealed next week in the “Dial and Error” session at CRS 2021. Strategic Solutions Research has tested actual content [...]
One of the big entertainment stories of the year is Disney’s massive $75 million purchase of worldwide rights to the video version of the stage musical “Hamilton.” The show was released onto Disney Plus this month. Can broadcasters in other mediums learn lessons from Lin-Manuel Miranda’s work? Absolutely! Disney paid a record amount for a single film [...]
To say the year has been challenging is an understatement. The economic hole we are digging out of is large, but there are lessons to be learned and actions to take that will make your brand stronger coming out of this. In-Car radio listening is bouncing back now that people are back in their cars but usage [...]
Strategic Solutions Research announced the launch of its enhanced music-testing system, the S.M.A.R.T. Music Test™, which is available via cash or barter.The SMART Music Test, an acronym for Strategic Music and Review Test, is a music testing process that makes sure the music test is in-line with the station’s strategy. “This music test links the music [...]
In most places, we’re now seeing the economies starting to open back up. However, in these past two months of stay-at-home restrictions, consumers’ daily routines have been completely disrupted in many markets, which causes risks and opportunities for radio. We are now entering the second chapter of the story and it is critical for radio stations to [...]
Consumers’ media consumption has changed. Listeners are distracted and scatter to many media outlets. We want to give air talent tools on how they can adapt and thrive in this new world, based upon decades of content research. Welcome to Chapter Three of a five-part series called Content Superhero™. We introduced the Content Superhero™ series a couple [...]
