<\/p>\n
To say the year has been challenging is an understatement.\u00a0 The economic hole we are digging out of is large, but there are lessons to be learned and actions to take that will make your brand stronger coming out of this.<\/p>\n
Do you already have a good appointment, like a feature? Do even more of it. Repeat it. Stretch the value of it in ways you might not have considered before. Chances are good that even your P1s didn\u2019t hear it the first time it aired.<\/p>\n
How much video have you been doing? Look for opportunities to do more.<\/p>\n
Are you developing timely podcasts that showcase your talent in a real way and repackage your content?<\/p>\n
Do you gather your team together either in-person or vitually? Re-examine your content creation process.<\/p>\n
Our clients at Bonneville San Francisco have sponsored a cluster-wide fundraiser and just this week, Beasley in Boston announced a Small Business Association Grant Program and will offer designated small businesses the opportunity to be considered for a $10,000 media schedule to use on one of five Beasley Boston radio stations. That is making an impact!<\/p>\n
There is no better time than today to begin taking at least small steps in all of these areas and your brand will be better for it. (And listeners will thank you!)<\/p>\n","protected":false},"excerpt":{"rendered":"
To say the year has been challenging is an understatement.\u00a0 The economic hole we are digging out of is large, but there are lessons to be learned and actions to take that will make your brand stronger coming out of this. In-Car radio listening is bouncing back now that people are back in their cars but usage […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,5,7,10],"tags":[],"yoast_head":"\n