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{"id":4178,"date":"2020-07-15T10:53:10","date_gmt":"2020-07-15T15:53:10","guid":{"rendered":"https:\/\/www.strategicsolutionsresearch.com\/?p=4178"},"modified":"2020-07-15T10:53:10","modified_gmt":"2020-07-15T15:53:10","slug":"strategic-solutions-research-announces-debut-of-new-s-m-a-r-t-music-test","status":"publish","type":"post","link":"https:\/\/strategicsolutionsresearch.com\/strategic-solutions-research-announces-debut-of-new-s-m-a-r-t-music-test\/","title":{"rendered":"STRATEGIC SOLUTIONS RESEARCH ANNOUNCES DEBUT OF NEW \u201cS.M.A.R.T. Music Test\u2122\u201d"},"content":{"rendered":"\r\n
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Strategic Solutions Research announced the launch of its enhanced music-testing system, the S.M.A.R.T. Music Test\u2122, which is available via cash or barter.
The SMART Music Test, an acronym for Strategic Music and Review Test, is a music testing process that makes sure the music test is in-line with the station\u2019s strategy. \u201cThis music test links the music test to the station\u2019s strategic DNA Music Map.,\u201d says Kevin Cassidy, President & Founder of Strategy Solutions Research. \u201cThere now is not any guesswork about how closely the music test lines up with the strategic plan.\u201d
Hal Rood, the company\u2019s EVP and Partner, points out a second key difference: \u201cFor years, we have always circled back and reviewed the implementation of the music test to ensure things were on-track. Now, we formalized the process, because it is the \u2018SMART\u2019 way to do a music test.\u201d
The SMART Music Test can also include free moment-by-moment audience analysis of the station\u2019s morning show or other personalities to help as a coaching tool for on-air talent and ensure the talk content is on-par or stronger than the music.
Strategic Solutions Research is a full-service research firm for the radio, TV, music and digital media, specializing in helping clients create clear strategies to maximize their potential. Email them for more information: solutions@strategicsolutionsresearch.com. <\/p>\r\n","protected":false},"excerpt":{"rendered":"
Strategic Solutions Research announced the launch of its enhanced music-testing system, the S.M.A.R.T. Music Test\u2122, which is available via cash or barter. The SMART Music Test, an acronym for Strategic Music and Review Test, is a music testing process that makes sure the music test is in-line with the station\u2019s strategy. \u201cThis music test links the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,57],"tags":[],"yoast_head":"\n
STRATEGIC SOLUTIONS RESEARCH ANNOUNCES DEBUT OF NEW \u201cS.M.A.R.T. Music Test\u2122\u201d - Strategic Solutions Research\u2122<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n