Television Testing<\/h1><\/div><\/div><\/div><\/div><\/div>

Moment-by-Moment Testing of Television News & Entertainment<\/h2><\/div><\/div><\/div>

Background<\/h4>\n

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When do viewers become engaged and when do they drift away? With our hand-held dial technology, you can SEE the emotional reactions of viewers. In addition, you can see exactly when they would leave altogether, featuring the industry\u2019s only \u2018tune-out\u2019 button.<\/p>\n

Viewer reaction is converted into an EKG graph. At a glance, you will SEE how viewers FEEL.<\/p>\n

In addition to analyzing the moment-by-moment results of your content, we uncover WHY viewers reacted as they did.<\/p>\n<\/div>\n

Head-to-Head Product Testing<\/p>\n

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Measure \u201cRelative Product Quality\u201d between your newscast and your competitors at the same time period. Who wins and why?<\/p>\n<\/div>\n

Prototype Testing<\/h4>\n

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If you have ideas for a couple of ways to approach your newscast or other programming, we can measure the effectiveness of one prototype over another.<\/p>\n<\/div>\n

Ad Testing<\/h4>\n

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Test your television commercials to ensure it captures viewer attention and reaches its objective, whether it be behavior or perceptual changes with consumers.<\/p>\n<\/div>\n<\/div><\/div><\/div>