One of the key ways to build a successful brand with women is to connect with them in emotional ways and show an understanding for them, and if you do those things, they will reward you with more usage. We find in our What Women Want Study™ done in partnership with Alan Burns & Associates that women [...]
The New Groundbreaking Findings to be Revealed in Thursday’s Webinar Half of all women now say that they can foresee a day when they don’t need to listen to music on the radio. That’s one of the statistics that will be discussed this Thursday as we release in conjunction with Alan Burns and Associates the first set [...]
In an earlier post, we looked at three things that can be ratings killers. This is true in any of the 25 countries where we’ve worked… PPM or diary. Here are two more: 4. Positioning in an area that’s irrelevant Every radio station in every town, city and country, wants to identify, corner and flourish within a [...]
When TV first started, it took many cues (as well as brands and personalities) from radio. Today, as radio faces a pivotal time, we can take lessons from TV, particularly when it comes to dealing with the new realities of new audience measurement technology. Just as PPM is in the process of changing radio, the Local People [...]
The PPM environment requires a new way of thinking for programmers and everyone inside your station. We tell our clients that it’s imperative to bring your sales staff into your discussion about PPM changes. Now that we have established the supremacy of cume in the PPM world, it’s time for the sales staff to start talking to [...]
A format change for a low rated station has been almost a cliché during the modern history of radio broadcasting. When I was with AM/FM radio group, we had a list of “red flag” stations that either needed to be “fixed” or flipped to a format that would generate higher ratings. Format flips seem to be more [...]
