The format that has the buzz right now is the one playing throwback rhythmic songs – whether you call it Classic Hip Hop, Rhythmic Hot AC, or Throwbacks. It is a product category that many broadcasters are studying as a potential opportunity or threat. The question is if this is a format with ‘legs’ or a blip [...]
Not all P1s are created the same. How can this be, you might ask. Isn’t a P1 a P1 a P1? The top of the heap, king of the hill? Not necessarily; in particular in the new PPM (Personal People Meter) world. At Strategic Radio Solutions, our brand assessment and development research shows that truly healthy radio [...]
Last time, as we touched on the Portable People Meter (PPM) and our experiences developing strategic solutions for stations all over the world, we noted that the new metrics are resulting in many of the “big brand” stations taking a hit in the ratings numbers that used to matter the most. This time, we want to take [...]
