Strategic Solutions Research announced the launch of its enhanced music-testing system, the S.M.A.R.T. Music Test™, which is available via cash or barter.
The SMART Music Test, an acronym for Strategic Music and Review Test, is a music testing process that makes sure the music test is in-line with the station’s strategy. “This music test links the music test to the station’s strategic DNA Music Map.,” says Kevin Cassidy, President & Founder of Strategy Solutions Research. “There now is not any guesswork about how closely the music test lines up with the strategic plan.”
Hal Rood, the company’s EVP and Partner, points out a second key difference: “For years, we have always circled back and reviewed the implementation of the music test to ensure things were on-track. Now, we formalized the process, because it is the ‘SMART’ way to do a music test.”
The SMART Music Test can also include free moment-by-moment audience analysis of the station’s morning show or other personalities to help as a coaching tool for on-air talent and ensure the talk content is on-par or stronger than the music.
Strategic Solutions Research is a full-service research firm for the radio, TV, music and digital media, specializing in helping clients create clear strategies to maximize their potential. Email them for more information: solutions@strategicsolutionsresearch.com.