Do you want to know where online, personal radio services want to go? They want to take the position that some broadcasters are leaving – local, relevant, engaging radio.
Slacker launched its Slacker Premium on-demand service recently, giving subscribers on-demand access to Slacker for a monthly fee. Slacker now offers three tiers of services: free Slacker Basic Radio, ad-free Slacker Radio Plus and on-demand Slacker Radio Plus.
On Slacker’s Facebook page, the company’s SVP Jonathan Sasse takes a shot at terrestrial radio, writing, “If you look at where broadcast radio is going, it looks like they’re trying to become what online radio used to be. What we’re trying to become is what broadcast radio used to be, which is radio that’s expertly programmed and tailored to you. It used to be that when I came to a new town, I’d find an awesome station with a local DJ that talks about the music in my city, the concerts in my city and play some new music. Radio done right can be really good. And broadcast radio is really missing out, because they’ve just turned into generic hit machines.”