One of the key ways to build a successful brand with women is to connect with them in emotional ways and show an understanding for them, and if you do those things, they will reward you with more usage. We find in our What Women Want Study™ done in partnership with Alan Burns & Associates that women [...]
We are elated at the radio industry buzz that has been created by our “What Women Want” study that we’ve conducted in conjunction with Alan Burns & Associates. Perhaps part of the reason for the buzz is that many of our findings validate what a lot of broadcasters have felt in their gut – that listeners still [...]
Contrary to anecdotal reports, Millennials don’t hate radio – in fact, they love it. Tomorrow, we are releasing the results of a nationwide survey called “What Women Want,” done in partnership with Alan Burns and Associates. One of the points of focus of our research is to look at how Millennials use various audio media and what [...]
Alan Burns and Associates, in partnership with Strategic Solutions Research, will begin releasing results of a new national study of women’s media consumption next week. The study, the latest in a series began by Burns in 2010, will profile women’s attitudes toward and usage of radio, online streamers, music and other media.“Nielsen data shows some important changes [...]
There has been some chatter in the industry that the Throwback Rhythm format is “dead” and was a flash in the pan, but we would like to respectfully disagree. We have found it IS a viable format option in the right conditions and with the right execution. This Rhythmic Gold format hasn’t really consolidated under one name [...]
There is so much chatter in the radio business about content being 'king' and the importance of generating content, but it is important to know what IS good content and what motivates listeners to tune-in? We went back and studied hundreds of content research projects, evaluated thousands of pieces of content voted on by tens of thousands [...]
