As PPM levels playing fields (and sometimes turns station rankings on their ear) through the shaving of variant percentage points between competitors, what key lessons can be learned?
As our strategists travel to the growing list of markets that have switched to the PPM methodology, we see more sets of market execs and programmers who are perplexed and panicked. It is easy to understand – the rules of the game for radio stations have changed substantially. It is so powerful to see the audience reaction, [...]
There ARE ways to get more out of a creative meeting.
Do you want to know where online, personal radio services want to go? They want to take the position that some broadcasters are leaving - local, relevant, engaging radio. Slacker launched its Slacker Premium on-demand service recently, giving subscribers on-demand access to Slacker for a monthly fee. Slacker now offers three tiers of services: free Slacker Basic [...]
