Podcast

This year is the year of the podcast, when new audiences discover podcasts and producers look for ways to better engage existing fans. We’ll help you FOCUS on what matters most.

We do not offer “one size fits all” solutions – we work with you to develop a plan for you and your brand. Our podcast research toolbox includes podcast engagement methods for increasing your fanbase and listener satisfaction.

We can help you from a strategic level, positioning your podcast in the most effective way, right down to day-to-day execution of your content. We were the first to conduct moment-to-moment content research 25 years ago. There ARE ways to structure your breaks to better engage listeners and be a “Content Superhero.”

Some of the tools we use include:

  • Measuring where your podcast is relative to its potential

  • Finding Prime Prospects

  • Uncovering ways to create greater podcast engagement

  • Podcast Content Testing to improve moment-by-moment execution of your podcast.

  • Podcast Concept Testing, so you focus on launching the podcasts with the most potential