Need an idea for listener engagement? Power 106 in LA is giving away tickets for its multi-act Cali Christmas show and it is not giving tickets away by taking caller x on the phones or asking listeners to register via text.
The station’s morning show, Big Boy’s Neighborhood is inviting listeners to ‘Make Big Boy Laugh’. Listeners may upload a 60-second or less YouTube video of you doing something to make the morning host laugh. The makers of the five funniest videos score tickets and backstage passes and sit in on the show. THIS touches so many points… engagement… content creation… viral.
Imagine doing something similar and asking listeners to include your station logo in the video?
Check out Power’s website: http://www.power106.com/