Is It Worth the Time and Cost to Pursue Customers Through Social Media?

You might be entertaining the idea of wading into the waters of social media to keep your brand relevant. Or, maybe you might already be in the Facebook and Twitter world shooting things at the wall and hoping they stick and that you are extending your brand awareness with your random messages. Or, possibly you are already spending money on a dedicated employee following a strategy to maintain your brand awareness by posting and providing information to Friends or Followers and those that ‘like’ you.

Whatever the case may be, if you have had enough experience with FB and Twitter you know by now that the return on your investment is in proportion to what you put into it. If you are still learning this important lesson, here is a great graphic from Focus.com that shows how the benefits outweigh the costs.

This is a quick and powerful picture that shows the value of “followers.” Importantly it points out that a Facebook/Twitter marketing campaign is not free, but for the money invested to keep consumers engaged it pays dividends. This study found that Facebook followers are more likely to spend more money, and continue using the brand than non-followers. You can definitely see how consumer engagement yields brand loyalty. There is also a look at the investment, return, value and cost per Twitter user.