The rumor of my death has been greatly exaggerated was a quote from Mark Twain and the sentiment has been used by radio industry insiders to squelch the thought of radio’s demise. While nobody is challenging that audio space is fragmenting due to new technology, we’ve seen in our own research and even in Nielsen ratings that [...]
Jubal Flagg of the “Brooke and Jubal Morning Show” at KQMV/Seattle and syndicated across the country is, in my opinion, one of the funniest personalities on the planet. The show leads the market in just about every demo, with women and men. His success is due to more than being "funny." There is a different side to [...]
One of the key ways to build a successful brand with women is to connect with them in emotional ways and show an understanding for them, and if you do those things, they will reward you with more usage. We find in our What Women Want Study™ done in partnership with Alan Burns & Associates that women [...]
I was saddened to learn of the death of marketing guru Jack Trout this week. Trout rewrote the rules on marketing with the books “Positioning: The Battle for Your Mind” and “The 22 Immutable Laws of Marketing.” Although those books were published in the 80s and 90s, most of the lessons within remain true to this day. [...]
We are elated at the radio industry buzz that has been created by our “What Women Want” study that we’ve conducted in conjunction with Alan Burns & Associates. Perhaps part of the reason for the buzz is that many of our findings validate what a lot of broadcasters have felt in their gut – that listeners still [...]
The New Groundbreaking Findings to be Revealed in Thursday’s Webinar Half of all women now say that they can foresee a day when they don’t need to listen to music on the radio. That’s one of the statistics that will be discussed this Thursday as we release in conjunction with Alan Burns and Associates the first set [...]
