Strategic Solutions Research announced the launch of its enhanced music-testing system, the S.M.A.R.T. Music Test™, which is available via cash or barter.The SMART Music Test, an acronym for Strategic Music and Review Test, is a music testing process that makes sure the music test is in-line with the station’s strategy. “This music test links [...]

STRATEGIC SOLUTIONS RESEARCH ANNOUNCES DEBUT OF NEW “S.M.A.R.T. Music Test™”
Hal Rood

In most places, we’re now seeing the economies starting to open back up. However, in these past two months of stay-at-home restrictions, consumers’ daily routines have been completely disrupted in many markets, which causes risks and opportunities for radio. We are now entering the second chapter of the story and it is critical for radio [...]

What “Chapter 2” of the Coronavirus Playbook Should Include
Hal Rood

Consumers’ media consumption has changed. Listeners are distracted and scatter to many media outlets. We want to give air talent tools on how they can adapt and thrive in this new world, based upon decades of content research. Welcome to Chapter Three of a five-part series called Content Superhero™. We introduced the Content Superhero™ series [...]

5 Things You Can Do Today to Be a Content Superhero, Part 3
Strategic Radio Solutions

Consumers’ media consumption has changed and we want to give you tools on how you can adapt and thrive in this new world. Welcome to Chapter Two of a five-part series called Content Superhero. We introduced the Content Superhero series a couple of years ago in conjunction with Tracy Johnson Media Group. The team here [...]

5 Things You Can Do Today to Be a Content Superhero, Part 2
Hal Rood

For nearly a quarter-century, I’ve been measuring listener behavior to content, moment-by-moment. At the beginning, we would give each listener a hand-held remote dial in an auditorium environment. We still do that today, but we also have moved a lot of our content testing online. In both methodologies, we capture a consumer’s reaction to audio [...]

5 Things You Can Do Today to Be a Content Superhero, Part 1
Hal Rood

The New England Patriots are the team that are beloved in their home market and hated pretty much everywhere else. That’s what winning sometimes does. However, even the Patriot haters need to admit that there is something special about a sports franchise that has won six Super Bowls in the past 18 years. Their amazing [...]

What Can We Learn From Bill Belichick?
Hal Rood

The rumor of my death has been greatly exaggerated was a quote from Mark Twain and the sentiment has been used by radio industry insiders to squelch the thought of radio’s demise. While nobody is challenging that audio space is fragmenting due to new technology, we’ve seen in our own research and even in Nielsen [...]

Deloitte’s Study Gives Radio a Good Report Card
Hal Rood

Jubal Flagg of the “Brooke and Jubal Morning Show” at KQMV/Seattle and syndicated across the country is, in my opinion, one of the funniest personalities on the planet. The show leads the market in just about every demo, with women and men. His success is due to more than being "funny." There is a different [...]

What Makes Brooke and Jubal Morning Show So Funny?
Hal Rood

One of the key ways to build a successful brand with women is to connect with them in emotional ways and show an understanding for them, and if you do those things, they will reward you with more usage. We find in our What Women Want Study™ done in partnership with Alan Burns & Associates [...]

Women Choose Stations That Understand Them and Connect With Them Emotionally
Hal Rood

I was saddened to learn of the death of marketing guru Jack Trout this week. Trout rewrote the rules on marketing with the books “Positioning: The Battle for Your Mind” and “The 22 Immutable Laws of Marketing.” Although those books were published in the 80s and 90s, most of the lessons within remain true to [...]

Remembering Lessons for TV and Radio from Jack Trout, Co-Father of “Positioning”
Hal Rood