Next Chapter for Movin’ 92.5/Seattle

Congrats are in order for Movin' 92.5/Seattle. The past six months have been the best in its history - thanks a passion for playing only the big hits and when doing something, doing it very well. 'Attention to detail' is what the Movin' team lives by. VP/GM Marc Kaye and PD Maynard are totally focussed on brand [...]

By |2016-04-23T09:13:04-05:00November 19, 2010|Research|

Not Your Typical ‘Caller 9’ Contest

Need an idea for listener engagement? Power 106 in LA is giving away tickets for its multi-act Cali Christmas show and it is not giving tickets away by taking caller x on the phones or asking listeners to register via text. The station's morning show, Big Boy's Neighborhood is inviting listeners to 'Make Big Boy Laugh'. Listeners [...]

By |2016-04-23T09:29:28-05:00November 16, 2010|Research|

5 Things That Could Be Holding Back Your Brand, Part I

Over the next two blog entries, we’re going to examine a few key areas that our radio strategists find are sometimes lacking in focus, practice and execution. What might be holding back your brand? Here are the first three areas: 1. Sameness Today, it is simply not enough to be the best in a particular product category; [...]

By |2016-04-23T09:33:14-05:00November 10, 2010|Research|

Radio Boldly Going: Everywhere

Last time we talked about new research demonstrating that terrestrial radio listening remains strong – in some cases at all-time highs – both in the United States and internationally. While radio use is still primarily heard over an AM/FM radio, there are Internet radio, mobile phones and downloadable applications will likely gain even more influence in how [...]

By |2019-08-14T18:47:18-05:00August 27, 2010|Research|