As programmers, we are absorbed by the daily duties of keeping score of our stations. PPM reports, song scores, song counts, music meetings, promo meetings, and web-hits on station websites encapsulate our days. And with our sleeves rolled and our heads under the hood all day long, it is easy to lose track of the big-picture and get lost [...]
A programming staff member at a client radio station overheard a sales person on the phone with a client. Apparently, there was a mistake with the spot schedule and the salesperson was going to make it up to the advertiser: "Its no problem. I'll include you in three e-blasts today to our VIP database." I hope you [...]
Do you like stories about second chances? Here is a former radio DJ who up until two days ago had been homeless for quite some time. His life changed dramatically in the past 48 hours. Here more about his story, and listen to his amazing pipes! http://www.msnbc.msn.com/id/21134540/vp/40943737#40943737
In an earlier post, we looked at three things that can be ratings killers. This is true in any of the 25 countries where we’ve worked… PPM or diary. Here are two more: 4. Positioning in an area that’s irrelevant Every radio station in every town, city and country, wants to identify, corner and flourish within a [...]
As we talk about quite often, the radio stations that will thrive in future years will be the ones that think about themselves as more than just radio station brands. Consider making one of your New Year's resolutions to be stretching your brand into new areas, so consumer engagement with your brand occurs in other places beyond [...]
When thinking about your new positioning statement or the mechanic of your next big promotion, remember the words of legendary ad man David Ogilvy: Big Ideas are usually simple ones.
