Google+ Makes an 11th Hour Appearance to Social Media. Is the party over?

June 28, 2011 Google launches ‘Google+’ (Google-plus) as an invite-only pre-release field test for their new social media site to compete with Facebook. Google+ has the same features as Facebook with one notable difference of using circles to group friends and family or whatever circle you want to create. Imagine the power of targeting messages and pictures [...]

By |2019-08-14T18:48:36-05:00July 25, 2011|Research|

The Countdown to the U.S. ‘X Factor’ Debut Began Last Night

Thus the 'X Factor' Hype begins in the US. Last night during the Major League Baseball All-Star Game, Fox showed a funny preview ad featuring a sweet Simon Cowell praising each artist, only to have Simon wake up and realize he was dreaming. In case you missed it, here it is: [youtube http://www.youtube.com/watch?v=RlY15RjXRMY]

By |2016-04-21T16:43:33-05:00July 13, 2011|Research|

Clear Channel’s Bold Move Is a Great Moment for Radio

You undoubtedly heard about Clear Channel’s much-anticipated press conference, held yesterday morning, in which Ryan Seacrest and Jennifer Lopez announced a major upgrade to the iHeartRadio experience and a major multi-artist event to promote the site. Even radio broadcasters who compete with Clear Channel need to stand up and applaud the company for taking a leadership position [...]

By |2016-04-22T15:12:46-05:00July 12, 2011|Research|

Is the World Ready for 100% User-Driven Radio?

In the news this week is how Jelli, the user driven online radio player, is now broadcasting live in Las Vegas on 2 stations, Jelli 96.7 (KYLI-FM) and Jelli 94.5 (KXLI- FM), 24/7. For those uninitiated with the Jelli online experience, listeners can, according to their website, “tune in and vote real-time with other listeners to decide [...]

By |2019-10-16T19:26:55-05:00July 1, 2011|Research|

Google Sees Itself As Part of a “Gang of 4”

Google CEO Eric Schmidt feels there are four companies that dominate the center of the technology sector because they have exploited a unique platform. Google, Amazon, Apple and Facebook each use sophisticated computer science to identify a category and become 'famous' for it very, very quickly. Technology provides that opportunity as well as the potential for economies [...]

Is It Worth the Time and Cost to Pursue Customers Through Social Media?

You might be entertaining the idea of wading into the waters of social media to keep your brand relevant. Or, maybe you might already be in the Facebook and Twitter world shooting things at the wall and hoping they stick and that you are extending your brand awareness with your random messages. Or, possibly you are already [...]

By |2019-10-16T19:30:24-05:00May 24, 2011|Research|