Last time, as we touched on the Portable People Meter (PPM) and our experiences developing strategic solutions for stations all over the world, we noted that the new metrics are resulting in many of the “big brand” stations taking a hit in the ratings numbers that used to matter the most. This time, we want to take [...]
Move over Pandora and Last.fm. Here comes Rdio. Pronounced r-dee-o and dubbed a “new social music service,” Rdio comes from founders Janus Friis and Niklas Zennstrom, the people behind Skype and Kazaa. The digital technology entity aims to further enhance and integrate music discovery, access and delivery system while providing users with a greater ability to share [...]
You know the expression that the only form of failure is failing to try. Experiment, take risks, and find new ways to connect with your audience.
As PPM levels playing fields (and sometimes turns station rankings on their ear) through the shaving of variant percentage points between competitors, what key lessons can be learned?
As our strategists travel to the growing list of markets that have switched to the PPM methodology, we see more sets of market execs and programmers who are perplexed and panicked. It is easy to understand – the rules of the game for radio stations have changed substantially. It is so powerful to see the audience reaction, [...]
There ARE ways to get more out of a creative meeting.
